Remove what is out of date
List articles by last review date and fix or archive anything that no longer matches the product or prices.
Give each article one job
One question per page, with the answer in the first lines. Long pages that mix topics make it harder to find the right answer.
Resolve contradictions
Search for the same topic across articles and make sure they agree. When two pages differ, the AI may quote either.
Fill the gaps from real tickets
Look at the questions customers send most often and make sure each has a clear article, including the unpleasant ones like refunds.
Write in the customer's words
Use the phrases customers use in their tickets as titles and headings, not internal names for features.
Test before launch
Ask the AI the twenty most common questions and compare its answers to what you would send. Fix the articles, not the symptoms.