Announce early and repeat
Tell customers months ahead, then remind them at set points. State what changes, what stays and the date the old version ends.
Write the migration guide first
Publish step-by-step instructions with screenshots before the announcement. A guide that exists on day one prevents a flood of how-do-I tickets.
Offer help to those who need it
Let your largest or most customised accounts book a call. A few hours of care here protects the accounts you can least afford to lose.
Prepare replies for the common problems
Collect the first issues from a pilot group and write saved replies for each. Update them as new problems appear.
Keep a way back
Where possible, let customers return to the old version for a short period. Knowing they can leave the new one lowers the fear of trying it.
Watch the numbers and report back
Track migrated accounts, tickets by cause and time to resolve. Share progress with the team and tell customers when issues are fixed.