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Guides

Support for a seasonal business

A seasonal business has a quiet half-year and a few frantic weeks. Support that is built for the average month fails in the peak, so plan for the wave before it arrives.

Last reviewed

Forecast the peak from last year

Use last year's weekly ticket counts to estimate the peak and its start date. Add a margin for growth.

Write the peak answers early

Publish shipping cut-offs, return windows and holiday hours before the rush. The best peak-season ticket is the one never sent.

Train temporary help in a day

Give seasonal staff a short list of saved replies, the five most common questions and who to ask. Narrow scope beats full training.

Set honest reply times

Change the auto-reply to say how long answers take in the peak. A clear expectation prevents the second and third ticket.

Protect the team

Plan breaks and rotate the hardest tickets. A peak lasts weeks, and tired agents make expensive mistakes.

Review the rush afterwards

Hold a short review: what spiked, what was missing from the help center, what to prepare earlier next year. Write it down for next season.

Questions

How early should we prepare?

Start two or three months before the peak so that articles, saved replies and temporary help are ready when volume rises.

What should temporary staff handle?

The common questions covered by saved replies. Route anything unusual to a permanent team member.

Should we change the auto-reply in the peak?

Yes. Say how long replies take so customers know what to expect and do not write again.

Written by Flatdesk, a help desk for small support teams at one flat price per agent. Try it free for 14 days, no card.