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Guides

Send a feature shipped follow-up

Customers who asked for a feature are your best audience for launching it. A personal note closes the loop and builds loyalty.

Last reviewed

Find who asked

Search your tickets and requests for people who raised it.

Lead with the news

Open with the feature name and that it is live now.

Remind them of their request

Mention what they asked for so the note feels personal.

Say what is not included

Be honest if it covers only part of what they asked.

Ask for feedback

Invite a reply and tell them it will be read.

Questions

Should we email everyone?

Only the people who asked, plus a general announcement for the rest.

What if the feature is partial?

Say what works today and what is still planned.

Can the AI draft the note?

Yes, from your release note. Check the names and links before sending.

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