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Handle a customer who asks for a discount

Discount requests are easy to get wrong in both directions. Say yes to everyone and you train people to ask; say no with no reason and you lose a customer who would have stayed at a small concession.

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Write the rules down

List who can get a discount, how large and for how long. Agents should not need to ask the founder every time for the standard cases.

Find out why they are asking

A request can mean the price is too high, the product is not used enough, or the customer is testing you. Ask one question before answering.

Offer a better fit first

A smaller plan, annual billing or fewer seats can solve the real problem and keeps your price intact.

Give a time-limited concession, not a permanent one

If you say yes, make it for a set period with a clear end date. Open-ended discounts are hard to unwind later.

Say no kindly and clearly

Thank them, explain what the price covers and name the options that do exist. Avoid apologising for the price.

Record what you gave

Add a tag and a note on the ticket. Without a record, the same customer gets a second discount a year later.

Questions

When is it right to give a discount?

When the customer has a clear reason, such as a small team with a tight budget, and the concession is limited in size and time.

How do I say no?

Thank the customer, say what the price covers and offer the alternatives you do have, such as a smaller plan.

Should agents decide discounts alone?

For standard cases covered by written rules, yes. Anything larger should go to the person who owns pricing.

Written by Flatdesk, a help desk for small support teams at one flat price per agent. Try it free for 14 days, no card.