State the rule first
Say how many guests are allowed and how often.
Explain what the guest needs
List anything they must sign, bring or book.
Cover the cost
Say whether guests pay and how, so nobody is surprised at the door.
Mention the exceptions
Note peak times or events when guest passes do not apply.
Offer a trial instead
If the guest likes it, point to a trial or joining option.
Keep the rule in one place
Put it in your help center and link it in your reply.